/* ─────────────────────────────────────────────────────────────────────────────
   ASAPCONTENT.AI — dark / molten-orange design system
   ───────────────────────────────────────────────────────────────────────────── */

:root {
  /* palette — pure black */
  --bg: #0a0a0a;
  --bg-elev: #141414;
  --bg-elev-2: #1e1e1e;
  --border: #2a2a2a;
  --border-soft: #222222;
  --text: #f0f0f0;
  --text-muted: #999999;
  --text-dim: #555555;
  --accent: #f0f0f0;
  --accent-hover: #ffffff;
  --accent-dim: #cccccc;

  /* type */
  --display: "Geist", "Inter Tight", "Neue Haas Grotesk", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  --sans: "Geist", "Inter", -apple-system, BlinkMacSystemFont, system-ui, sans-serif;
  --mono: "JetBrains Mono", "Geist Mono", ui-monospace, "SF Mono", Menlo, monospace;

  /* shape */
  --r-sm: 6px;
  --r-md: 10px;
  --r-lg: 16px;
  --r-xl: 24px;
  --r-pill: 999px;

  /* glow */
  --glow-accent: 0 0 0 1px var(--accent), 0 14px 40px -16px rgba(255, 255, 255, 0.08);
  --glow-soft: 0 0 0 1px var(--border), 0 18px 44px -22px rgba(0, 0, 0, 0.6);

  /* rhythm */
  --section-y: clamp(72px, 9vw, 120px);
  --container: 1440px;
  --container-pad: clamp(20px, 4vw, 48px);

  /* motion */
  --ease: cubic-bezier(0.2, 0.7, 0.2, 1);
}

/* reset */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--sans);
  font-size: 17px;
  line-height: 1.5;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  letter-spacing: -0.005em;
  overflow-x: hidden;
}
body.menu-open { overflow: hidden; }
img, svg { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; background: none; border: 0; color: inherit; padding: 0; }
ol, ul { margin: 0; padding: 0; list-style: none; }
h1, h2, h3, h4 { margin: 0; font-weight: 700; letter-spacing: -0.025em; color: var(--text); }
p { margin: 0; }

::selection { background: var(--accent); color: var(--bg); }

/* ─────────────────────────────────────────────────────────────────────────────
   GRAIN OVERLAY
   ───────────────────────────────────────────────────────────────────────────── */
.grain {
  position: fixed;
  inset: 0;
  pointer-events: none;
  z-index: 1;
  opacity: 0.05;
  mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' width='220' height='220'><filter id='n'><feTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/><feColorMatrix type='matrix' values='0 0 0 0 1  0 0 0 0 1  0 0 0 0 1  0 0 0 1 0'/></filter><rect width='100%25' height='100%25' filter='url(%23n)'/></svg>");
}

/* ─────────────────────────────────────────────────────────────────────────────
   PRIMITIVES
   ───────────────────────────────────────────────────────────────────────────── */
.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding-left: var(--container-pad);
  padding-right: var(--container-pad);
  position: relative;
  z-index: 2;
}

.mono {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.eyebrow {
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.eyebrow .num { color: var(--accent); }

.h2 {
  font-family: var(--display);
  font-size: clamp(40px, 5vw, 72px);
  line-height: 1.02;
  letter-spacing: -0.035em;
  font-weight: 700;
}
.h2 em {
  font-style: normal;
  color: var(--accent);
}

.lede {
  color: var(--text-muted);
  font-size: clamp(16px, 1.3vw, 18px);
  line-height: 1.55;
  max-width: 58ch;
}

.section-head {
  display: flex;
  flex-direction: column;
  gap: 18px;
  margin-bottom: clamp(40px, 5vw, 64px);
  max-width: 820px;
}

/* dot */
.dot {
  width: 6px; height: 6px;
  border-radius: 999px;
  background: var(--accent);
  display: inline-block;
  flex-shrink: 0;
}
.dot--pulse {
  background: var(--accent);
  box-shadow: 0 0 0 0 rgba(240, 240, 240, 0.5);
  animation: pulse 2.2s infinite var(--ease);
}
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 rgba(240, 240, 240, 0.45); }
  70%  { box-shadow: 0 0 0 8px rgba(240, 240, 240, 0); }
  100% { box-shadow: 0 0 0 0 rgba(240, 240, 240, 0); }
}

/* buttons */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 22px;
  border-radius: var(--r-pill);
  font-family: var(--sans);
  font-weight: 600;
  font-size: 14.5px;
  letter-spacing: -0.005em;
  transition: transform 0.2s var(--ease), background 0.2s var(--ease),
    color 0.2s var(--ease), box-shadow 0.2s var(--ease), border-color 0.2s var(--ease);
  white-space: nowrap;
  border: 1px solid transparent;
  -webkit-tap-highlight-color: transparent;
}
.btn:active { transform: scale(0.985); }

.btn--primary {
  background: #f0f0f0;
  color: #0a0a0a;
}
.btn--primary:hover {
  background: #ffffff;
  box-shadow: 0 14px 38px -14px rgba(255, 255, 255, 0.15);
}

.btn--ghost {
  background: transparent;
  color: var(--text);
  border-color: var(--border);
}
.btn--ghost:hover {
  border-color: var(--text);
  color: var(--text);
}

.btn--lg { padding: 16px 26px; font-size: 15.5px; }
.btn--xl { padding: 20px 32px; font-size: 17px; }

.btn svg { transition: transform 0.2s var(--ease); }
.btn:hover svg { transform: translate(2px, -2px); }

/* reveal animation (driven by script.js) */
.reveal {
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.7s var(--ease), transform 0.7s var(--ease);
  transition-delay: calc(var(--stagger, 0) * 70ms);
}
.reveal.is-visible {
  opacity: 1;
  transform: translateY(0);
}

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  html { scroll-behavior: auto; }
  .marquee__track,
  .ticker__track { animation: none !important; }
  .dot--pulse { animation: none; }
}

/* ─────────────────────────────────────────────────────────────────────────────
   TOP UTILITY BAR
   ───────────────────────────────────────────────────────────────────────────── */
.utility {
  position: relative;
  z-index: 40;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
}
.utility__inner {
  display: grid;
  grid-template-columns: 1fr auto;
  align-items: center;
  gap: 24px;
  height: 36px;
}
.ticker {
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.ticker__track {
  display: inline-flex;
  width: max-content;
  gap: 40px;
  animation: scroll-left 64s linear infinite;
  white-space: nowrap;
  will-change: transform;
}
.ticker__track span { color: var(--text-dim); }
.ticker__track i {
  font-style: normal;
  color: var(--border);
  margin-left: 40px;
}
.utility__status {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--text-muted);
}
.utility__status .dot--pulse { width: 7px; height: 7px; }
@media (max-width: 720px) {
  .utility__status .label-long { display: none; }
}

@keyframes scroll-left {
  0%   { transform: translateX(0); }
  100% { transform: translateX(-50%); }
}

/* ─────────────────────────────────────────────────────────────────────────────
   NAV
   ───────────────────────────────────────────────────────────────────────────── */
.nav {
  position: sticky;
  top: 0;
  z-index: 35;
  padding: 10px 0;
  background: color-mix(in oklab, var(--bg) 88%, transparent);
  -webkit-backdrop-filter: saturate(140%) blur(14px);
  backdrop-filter: saturate(140%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.25s var(--ease), background 0.25s var(--ease);
}
.nav.is-stuck { border-bottom-color: var(--border); }
.nav__inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
}
.nav__brand {
  font-family: var(--display);
  font-weight: 800;
  font-size: 15px;
  letter-spacing: -0.01em;
  color: var(--text);
  display: inline-flex;
  align-items: center;
  gap: 8px;
}
.nav__brand .dot { width: 5px; height: 5px; }
.nav__logo {
  height: 120px;
  width: auto;
  display: block;
  object-fit: contain;
}
.footer__logo {
  height: 26px;
  width: auto;
  display: block;
  object-fit: contain;
}

.nav__links {
  display: inline-flex;
  gap: 28px;
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
}
.nav__links a {
  position: relative;
  padding: 6px 0;
  transition: color 0.18s var(--ease);
}
.nav__links a::after {
  content: "";
  position: absolute;
  left: 0; right: 0; bottom: -2px;
  height: 1px;
  background: var(--accent);
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.25s var(--ease);
}
.nav__links a:hover { color: var(--text); }
.nav__links a:hover::after { transform: scaleX(1); }

.nav__cta { padding: 11px 18px; font-size: 13px; }

.nav__hamburger {
  display: none;
  width: 40px; height: 40px;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--border);
  border-radius: var(--r-md);
  color: var(--text);
  transition: border-color 0.2s var(--ease);
}
.nav__hamburger:hover { border-color: var(--accent); }
.nav__hamburger span {
  position: relative;
  display: block;
  width: 16px; height: 1.5px;
  background: currentColor;
  transition: transform 0.25s var(--ease), opacity 0.2s var(--ease);
}
.nav__hamburger span::before,
.nav__hamburger span::after {
  content: "";
  position: absolute;
  left: 0; right: 0;
  height: 1.5px;
  background: currentColor;
  transition: transform 0.25s var(--ease);
}
.nav__hamburger span::before { top: -6px; }
.nav__hamburger span::after  { top:  6px; }
body.menu-open .nav__hamburger span { background: transparent; }
body.menu-open .nav__hamburger span::before { transform: translateY(6px) rotate(45deg); }
body.menu-open .nav__hamburger span::after  { transform: translateY(-6px) rotate(-45deg); }

@media (max-width: 820px) {
  .nav__links { display: none; }
  .nav__cta { display: none; }
  .nav__hamburger { display: inline-flex; }
}

/* mobile overlay menu */
.mobile-menu {
  position: fixed;
  inset: 0;
  z-index: 60;
  background: var(--bg);
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 24px var(--container-pad) 40px;
  transform: translateY(-10px);
  opacity: 0;
  pointer-events: none;
  transition: transform 0.3s var(--ease), opacity 0.25s var(--ease);
}
body.menu-open .mobile-menu {
  transform: translateY(0);
  opacity: 1;
  pointer-events: auto;
}
.mobile-menu__top {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 8px;
}
.mobile-menu__close {
  width: 40px; height: 40px;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--border);
  border-radius: var(--r-md);
}
.mobile-menu__links {
  display: flex;
  flex-direction: column;
  gap: 28px;
  margin-top: clamp(24px, 6vw, 40px);
}
.mobile-menu__links a {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(36px, 9vw, 56px);
  line-height: 1;
  letter-spacing: -0.035em;
  color: var(--text);
  display: inline-flex;
  align-items: center;
  gap: 14px;
}
.mobile-menu__links a::before {
  content: attr(data-num);
  font-family: var(--mono);
  font-weight: 500;
  font-size: 12px;
  letter-spacing: 0.12em;
  color: var(--accent);
  align-self: flex-start;
  margin-top: 14px;
}
.mobile-menu__cta {
  margin-top: auto;
  display: flex;
  flex-direction: column;
  gap: 16px;
}
.mobile-menu__meta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
}

/* ─────────────────────────────────────────────────────────────────────────────
   HERO
   ───────────────────────────────────────────────────────────────────────────── */
.hero {
  position: relative;
  padding: clamp(80px, 11vw, 160px) 0 clamp(72px, 9vw, 128px);
  overflow: hidden;
  border-bottom: 1px solid var(--border);
}
.hero__spotlight {
  position: absolute;
  inset: 0;
  pointer-events: none;
  background: radial-gradient(
    200px 200px at var(--mx, 30%) var(--my, 38%),
    rgba(255, 255, 255, 0.18),
    rgba(255, 255, 255, 0.06) 40%,
    transparent 70%
  );
  transition: background-position 0.2s linear;
  z-index: 1;
}
.hero__inner {
  position: relative;
  z-index: 2;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 28px;
  max-width: 1240px;
}
.hero__label {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--text-muted);
  font-family: var(--mono);
  font-size: 11.5px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}
.hero__headline {
  font-family: var(--display);
  font-weight: 800;
  /* Scale so 'THE SOCIAL MEDIA CONTENT ENGINE' (34 chars) fits on one line.
     At 1440px container: ~1240px usable. 1240 / 34 chars ≈ 36.5px per char.
     At 0.8 ratio for uppercase tracking: ~7vw fills the line at desktop. */
  font-size: clamp(32px, 3.6vw, 56px) !important;
  line-height: 1.08;
  letter-spacing: -0.02em;
  color: var(--text);
  max-width: 100%;
  white-space: normal;
}
.hero__headline em {
  font-style: normal;
  color: var(--accent);
}
.hero__sub {
  color: var(--text-muted);
  font-size: clamp(16px, 1.4vw, 19px);
  line-height: 1.5;
  max-width: 64ch;
}
.hero__ctas {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 8px;
}

/* corner brackets */
.bracket {
  position: absolute;
  width: 28px;
  height: 28px;
  border: 1px solid var(--accent);
  opacity: 0.7;
  z-index: 2;
}
.bracket--tl { top: 22px;    left: 22px;    border-right: 0; border-bottom: 0; }
.bracket--tr { top: 22px;    right: 22px;   border-left: 0;  border-bottom: 0; }
.bracket--bl { bottom: 22px; left: 22px;    border-right: 0; border-top: 0; }
.bracket--br { bottom: 22px; right: 22px;   border-left: 0;  border-top: 0; }
@media (max-width: 720px) {
  .bracket { width: 18px; height: 18px; }
}

/* ─────────────────────────────────────────────────────────────────────────────
   LOGO BAR (placeholder text marquee until /assets/logos/ lands)
   ───────────────────────────────────────────────────────────────────────────── */
.logos {
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  border-top: 1px solid var(--border);
  height: 96px;
  display: flex;
  align-items: center;
  overflow: hidden;
  position: relative;
  z-index: 2;
}
.logos__marquee {
  width: 100%;
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.logos__track {
  display: inline-flex;
  align-items: center;
  gap: 72px;
  width: max-content;
  animation: scroll-left 140s linear infinite;
  will-change: transform;
}
.logos__marquee:hover .logos__track { animation-play-state: paused; }
/* base — icon/emblem logos (roughly square, ratio < 2) */
.logos__img {
  height: 44px;
  width: auto;
  max-width: 160px;
  object-fit: contain;
  filter: brightness(0) invert(1) opacity(0.55);
  transition: filter 0.25s var(--ease);
  flex-shrink: 0;
  display: block;
}
.logos__img:hover { filter: brightness(0) invert(1) opacity(1); }
/* word-mark logos (wide, ratio > 2.5) — scale down so visual weight matches icons */
.logos__img--word {
  height: 26px;
  max-width: 130px;
}
/* extra-wide word-marks (ratio > 5) */
.logos__img--word-xl {
  height: 20px;
  max-width: 110px;
}
@media (max-width: 720px) {
  .logos { height: 72px; }
  .logos__img { height: 34px; max-width: 120px; }
  .logos__img--word { height: 20px; max-width: 100px; }
  .logos__img--word-xl { height: 16px; max-width: 90px; }
  .logos__track { gap: 48px; }
}

/* ─────────────────────────────────────────────────────────────────────────────
   CONTENT SCROLLERS (AI / Viral rows)
   ───────────────────────────────────────────────────────────────────────────── */
.scroller-section {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
}
.scroller__head {
  display: flex;
  flex-direction: column;
  gap: 14px;
  margin-bottom: clamp(36px, 4.5vw, 56px);
  width: 100%;
  max-width: var(--container);
  margin-left: auto;
  margin-right: auto;
  padding: 0 var(--container-pad);
}
.scroller__head > * { max-width: 820px; }
.scroller__head .h2 { font-size: clamp(36px, 4.4vw, 60px); }
.scroller__subline {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
}

.scroller {
  position: relative;
  overflow: hidden;
  mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent);
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 4%, #000 96%, transparent);
}
.scroller__viewport {
  overflow-x: auto;
  overflow-y: hidden;
  scrollbar-width: none;
  -ms-overflow-style: none;
  -webkit-overflow-scrolling: touch;
  padding: 6px 0 22px;
}
.scroller__viewport::-webkit-scrollbar { display: none; }

.scroller__track {
  display: flex;
  gap: 20px;
  padding: 0 var(--container-pad);
  justify-content: center;
  min-width: 100%;
}

/* ── Phone-frame video card ── */
.reel-card {
  position: relative;
  flex: 0 0 auto;
  width: 240px;
  cursor: pointer;
  transition: transform 0.25s var(--ease);
}
.reel-card:hover { transform: translateY(-6px) scale(1.02); }

/* Phone shell */
.reel-card__phone {
  position: relative;
  width: 240px;
  height: 500px;
  background: #111;
  border-radius: 36px;
  border: 3px solid #2a2520;
  overflow: hidden;
  box-shadow:
    0 0 0 1px rgba(255,255,255,0.06),
    0 32px 64px -24px rgba(0,0,0,0.7),
    inset 0 1px 0 rgba(255,255,255,0.1);
}

/* Notch */
/* notch removed */

/* Video fills the phone */
.reel-card__video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
}

/* Gradient overlay at bottom */
.reel-card__overlay {
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg,
    rgba(0,0,0,0.0) 40%,
    rgba(0,0,0,0.75) 100%);
  z-index: 2;
  pointer-events: none;
}

/* Stats bar at bottom */
.reel-card__stats {
  position: absolute;
  bottom: 14px;
  left: 14px;
  right: 14px;
  z-index: 3;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 6px;
  pointer-events: none;
}
.reel-card__handle {
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 700;
  color: rgba(255,255,255,0.95);
  letter-spacing: 0.01em;
  text-shadow: 0 1px 4px rgba(0,0,0,0.6);
}
.reel-card__nums {
  display: flex;
  gap: 12px;
  align-items: center;
}
.reel-card__num {
  display: flex;
  align-items: center;
  gap: 4px;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  color: rgba(255,255,255,0.85);
  text-shadow: 0 1px 3px rgba(0,0,0,0.5);
}
.reel-card__num svg { opacity: 0.9; flex-shrink: 0; }

/* Badge (Viral) */
.reel-card__badge {
  position: absolute;
  top: 14px;
  right: 14px;
  z-index: 10;
  font-family: var(--mono);
  font-size: 9px;
  font-weight: 500;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  background: var(--accent);
  color: var(--bg);
  padding: 4px 8px;
  border-radius: var(--r-sm);
  pointer-events: none;
}

/* Instagram icon top-left */
.reel-card__ig {
  position: absolute;
  top: 14px;
  left: 14px;
  z-index: 10;
  width: 22px;
  height: 22px;
  opacity: 0.85;
}

@media (max-width: 720px) {
  .reel-card { width: 200px; }
  .reel-card__phone { width: 200px; height: 420px; }
}

/* ─────────────────────────────────────────────────────────────────────────────
   SERVICES (was "The system") — 3 hero cards + collapsed 4-row list
   ───────────────────────────────────────────────────────────────────────────── */
.services {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
}
.services__head {
  display: flex;
  flex-direction: column;
  gap: 14px;
  margin-bottom: clamp(40px, 5vw, 64px);
  max-width: 820px;
}
.services__grid--4col {
  grid-template-columns: repeat(4, 1fr) !important;
}
@media (max-width: 1100px) { .services__grid--4col { grid-template-columns: repeat(2, 1fr) !important; } }
@media (max-width: 600px) { .services__grid--4col { grid-template-columns: 1fr !important; } }
.services__grid--3col {
  grid-template-columns: repeat(3, 1fr) !important;
}
@media (max-width: 900px) { .services__grid--3col { grid-template-columns: repeat(2, 1fr) !important; } }
@media (max-width: 600px) { .services__grid--3col { grid-template-columns: 1fr !important; } }
.service-card__idx, .service-card__dot { display: none !important; }

/* ── Stats Counter ── */
.stats-counter {
  padding: clamp(60px, 8vw, 100px) 0;
  border-top: 1px solid rgba(255,255,255,0.06);
  border-bottom: 1px solid rgba(255,255,255,0.06);
}
.stats-counter__grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
  text-align: center;
}
.stats-counter__item {
  padding: 20px 24px;
  position: relative;
}
.stats-counter__item:not(:last-child)::after {
  content: '';
  position: absolute;
  right: 0;
  top: 20%;
  height: 60%;
  width: 1px;
  background: rgba(255,255,255,0.1);
}
.stats-counter__num {
  display: block;
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(56px, 8vw, 110px);
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--text);
  font-variant-numeric: tabular-nums;
}
.stats-counter__label {
  display: block;
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-muted);
  margin-top: 10px;
}
@media (max-width: 600px) {
  .stats-counter__grid { grid-template-columns: 1fr; }
  .stats-counter__item:not(:last-child)::after { display: none; }
  .stats-counter__item:not(:last-child) { border-bottom: 1px solid rgba(255,255,255,0.08); }
}
.services__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
@media (max-width: 880px) { .services__grid { grid-template-columns: 1fr; } }

.service-card {
  position: relative;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  padding: clamp(24px, 2.8vw, 36px);
  min-height: 260px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  background: var(--bg-elev);
  transition: border-color 0.25s var(--ease), background 0.25s var(--ease),
    transform 0.25s var(--ease);
}
.service-card:hover {
  border-color: var(--accent);
  background: var(--bg-elev-2);
  transform: translateY(-2px);
}
.service-card__idx {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
}
.service-card__idx b {
  color: var(--accent);
  font-weight: 500;
}
.service-card h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(22px, 2vw, 26px);
  line-height: 1.15;
  letter-spacing: -0.025em;
}
.service-card p {
  color: var(--text-muted);
  font-size: 15px;
  line-height: 1.55;
  max-width: 38ch;
}
.service-card__dot {
  margin-top: auto;
  width: 8px; height: 8px;
  border-radius: 999px;
  background: var(--accent);
}

.services__more {
  margin-top: 18px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 0;
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  overflow: hidden;
  background: var(--bg-elev);
}
@media (max-width: 880px) { .services__more { grid-template-columns: 1fr; } }

.services__more-row {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 18px;
  align-items: baseline;
  padding: 22px 24px;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  transition: background 0.2s var(--ease);
}
.services__more-row:hover { background: var(--bg-elev-2); }
.services__more-row:nth-child(2n) { border-right: 0; }
.services__more-row:nth-last-child(-n+2) { border-bottom: 0; }
@media (max-width: 880px) {
  .services__more-row { border-right: 0; }
  .services__more-row:nth-last-child(2) { border-bottom: 1px solid var(--border); }
}
.services__more-idx {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dim);
}
.services__more-row h4 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 16px;
  letter-spacing: -0.02em;
  margin-bottom: 4px;
}
.services__more-row p {
  color: var(--text-muted);
  font-size: 14px;
  line-height: 1.5;
}

/* ─────────────────────────────────────────────────────────────────────────────
   SELECTED BRANDS (compressed name + metric roster)
   ───────────────────────────────────────────────────────────────────────────── */
.roster {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
}
.roster__grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  overflow: hidden;
  background: var(--bg-elev);
}
@media (max-width: 980px) { .roster__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .roster__grid { grid-template-columns: 1fr; } }

.roster__cell {
  display: flex;
  flex-direction: column;
  gap: 10px;
  padding: 26px 24px;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  transition: background 0.2s var(--ease);
}
.roster__cell:hover { background: var(--bg-elev-2); }
/* clean trailing borders per breakpoint */
@media (min-width: 981px) {
  .roster__cell:nth-child(4n) { border-right: 0; }
  .roster__cell:nth-last-child(-n+4):nth-child(4n+1),
  .roster__cell:nth-last-child(-n+4):nth-child(4n+1) ~ .roster__cell { border-bottom: 0; }
}
@media (max-width: 980px) and (min-width: 541px) {
  .roster__cell:nth-child(2n) { border-right: 0; }
}
@media (max-width: 540px) {
  .roster__cell { border-right: 0; }
  .roster__cell:last-child { border-bottom: 0; }
}
.roster__tag {
  font-family: var(--mono);
  font-size: 10.5px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-dim);
}
.roster__name {
  font-family: var(--display);
  font-weight: 700;
  font-size: clamp(22px, 2vw, 26px);
  line-height: 1;
  letter-spacing: -0.03em;
  color: var(--text);
  text-transform: uppercase;
}
.roster__metric {
  font-family: var(--mono);
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.06em;
  color: var(--accent);
  margin-top: auto;
}

/* ─────────────────────────────────────────────────────────────────────────────
   METRICS (dark stat row)
   ───────────────────────────────────────────────────────────────────────────── */
.metrics {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
  position: relative;
  overflow: hidden;
}
.metrics::before {
  content: "";
  position: absolute;
  inset: -20% -20% auto -20%;
  height: 80%;
  background:
    radial-gradient(40% 40% at 20% 0%, rgba(255, 255, 255, 0.03), transparent 70%),
    radial-gradient(35% 35% at 85% 30%, rgba(255, 255, 255, 0.02), transparent 70%);
  pointer-events: none;
  z-index: 0;
}
.metrics__grid {
  position: relative;
  z-index: 1;
  margin-top: clamp(40px, 5vw, 64px);
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  overflow: hidden;
  background: var(--bg-elev);
}
@media (max-width: 900px) { .metrics__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 520px) { .metrics__grid { grid-template-columns: 1fr; } }

.metrics__cell {
  padding: clamp(28px, 3.5vw, 44px);
  display: flex;
  flex-direction: column;
  gap: 14px;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}
@media (min-width: 901px) {
  .metrics__cell:nth-child(4n) { border-right: 0; }
  .metrics__cell:nth-last-child(-n+4) { border-bottom: 0; }
}
@media (max-width: 900px) and (min-width: 521px) {
  .metrics__cell:nth-child(2n) { border-right: 0; }
  .metrics__cell:nth-last-child(-n+2) { border-bottom: 0; }
}
@media (max-width: 520px) {
  .metrics__cell { border-right: 0; }
  .metrics__cell:last-child { border-bottom: 0; }
}
.metrics__num {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(44px, 5.4vw, 76px);
  line-height: 0.95;
  letter-spacing: -0.045em;
  color: var(--text);
}
.metrics__num span {
  color: var(--accent);
}
.metrics__label {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
  line-height: 1.45;
  max-width: 22ch;
}

/* ─────────────────────────────────────────────────────────────────────────────
   WHY US (2×3 hairline card grid)
   ───────────────────────────────────────────────────────────────────────────── */
.why {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
}
.why__grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  overflow: hidden;
  background: var(--bg-elev);
}
@media (max-width: 980px) { .why__grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 620px) { .why__grid { grid-template-columns: 1fr; } }

.why__item {
  padding: clamp(28px, 3vw, 36px);
  display: flex;
  flex-direction: column;
  gap: 14px;
  border-right: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
  transition: background 0.25s var(--ease);
}
.why__item:hover { background: var(--bg-elev-2); }
@media (min-width: 981px) {
  .why__item:nth-child(3n) { border-right: 0; }
  .why__item:nth-last-child(-n+3) { border-bottom: 0; }
}
@media (max-width: 980px) and (min-width: 621px) {
  .why__item:nth-child(2n) { border-right: 0; }
  .why__item:nth-last-child(-n+2) { border-bottom: 0; }
}
@media (max-width: 620px) {
  .why__item { border-right: 0; }
  .why__item:last-child { border-bottom: 0; }
}
.why__idx {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  color: var(--accent);
  text-transform: uppercase;
}
.why__item h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 19px;
  line-height: 1.2;
  letter-spacing: -0.025em;
  max-width: 22ch;
}
.why__item p {
  color: var(--text-muted);
  font-size: 14.5px;
  line-height: 1.55;
  max-width: 42ch;
}
.why__item .dot {
  margin-top: auto;
}

/* ─────────────────────────────────────────────────────────────────────────────
   HOW IT WORKS (3 steps, compact)
   ───────────────────────────────────────────────────────────────────────────── */
.process {
  padding: var(--section-y) 0;
  border-bottom: 1px solid var(--border);
  background:
    radial-gradient(60% 60% at 50% 0%, rgba(255, 255, 255, 0.02), transparent 70%),
    var(--bg);
}
.process__list {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 18px;
}
@media (max-width: 820px) { .process__list { grid-template-columns: 1fr; } }

.process__step {
  display: flex;
  flex-direction: column;
  gap: 14px;
  padding: clamp(24px, 2.6vw, 32px);
  border: 1px solid var(--border);
  border-radius: var(--r-lg);
  background: var(--bg-elev);
  transition: border-color 0.2s var(--ease), transform 0.2s var(--ease);
}
.process__step:hover {
  border-color: var(--accent);
  transform: translateY(-2px);
}
.process__chip {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--accent);
}
.process__step h3 {
  font-family: var(--display);
  font-weight: 700;
  font-size: 24px;
  letter-spacing: -0.025em;
  line-height: 1;
}
.process__step p {
  color: var(--text-muted);
  font-size: 15px;
  line-height: 1.55;
  max-width: 38ch;
}

/* ─────────────────────────────────────────────────────────────────────────────
   CLOSER / CTA
   ───────────────────────────────────────────────────────────────────────────── */
.cta {
  padding: clamp(120px, 18vw, 200px) 0;
  position: relative;
  overflow: hidden;
  border-bottom: 1px solid var(--border);
}
.cta::before {
  content: "";
  position: absolute;
  inset: -20% -10% auto -10%;
  height: 130%;
  background:
    radial-gradient(50% 50% at 50% 50%, rgba(255, 255, 255, 0.03), transparent 70%);
  pointer-events: none;
  z-index: 0;
}
.cta__inner {
  position: relative;
  z-index: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  text-align: center;
  gap: 32px;
}
.cta__headline {
  font-family: var(--display);
  font-weight: 800;
  font-size: clamp(36px, 5vw, 72px);
  line-height: 1.0;
  letter-spacing: -0.03em;
  color: var(--text);
  max-width: 18ch;
}
.cta__headline em { font-style: normal; color: var(--accent); }
.cta__sub {
  font-size: clamp(15px, 1.4vw, 18px);
  color: var(--text-muted);
  max-width: 480px;
  text-align: center;
  line-height: 1.6;
  margin: 0;
}
.cta__instagram {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  color: var(--text-muted);
  font-family: var(--mono);
  font-size: 13px;
  letter-spacing: 0.06em;
  text-decoration: none;
  transition: color 0.2s;
}
.cta__instagram:hover { color: var(--text); }
.footer__email {
  color: var(--text-muted);
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.06em;
  text-decoration: none;
  transition: color 0.2s;
  margin-left: 12px;
}
.footer__email:hover { color: var(--text); }
.cta__email {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--text-muted);
  display: inline-flex;
  align-items: center;
  gap: 8px;
  transition: color 0.2s var(--ease);
}
.cta__email:hover { color: var(--accent); }

/* ─────────────────────────────────────────────────────────────────────────────
   FOOTER
   ───────────────────────────────────────────────────────────────────────────── */
.footer {
  padding: 28px 0 36px;
}
.footer__inner {
  display: grid;
  grid-template-columns: auto 1fr auto;
  align-items: center;
  gap: 24px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--text-dim);
}
.footer__brand {
  font-family: var(--display);
  font-weight: 800;
  font-size: 13px;
  letter-spacing: -0.005em;
  color: var(--text);
  text-transform: none;
}
.footer__links {
  display: inline-flex;
  justify-content: center;
  gap: 24px;
}
.footer__links a { transition: color 0.2s var(--ease); }
.footer__links a:hover { color: var(--accent); }
.footer__social {
  display: inline-flex;
  align-items: center;
  gap: 6px;
}
.footer__social svg { flex-shrink: 0; }
.footer__meta {
  display: inline-flex;
  align-items: center;
  gap: 10px;
}
.footer__meta .dot--pulse { width: 6px; height: 6px; }

@media (max-width: 760px) {
  .footer__inner {
    grid-template-columns: 1fr;
    text-align: left;
    gap: 16px;
  }
  .footer__links { justify-content: flex-start; flex-wrap: wrap; gap: 16px; }
}

/* =============================================================================
   MOBILE / iPHONE RESPONSIVE OVERRIDES
   Breakpoint: max-width 480px (iPhone SE → iPhone 16 Pro Max)
   ============================================================================= */

@media (max-width: 480px) {

  /* ── Root spacing ── */
  :root {
    --container-pad: 18px;
    --section-y: 56px;
  }

  /* ── Nav ── */
  .nav { padding: 8px 0; }
  .nav__logo { height: 80px; }

  /* ── Utility bar ── */
  .utility__inner { height: 30px; }

  /* ── Hero ── */
  .hero {
    padding: 48px 0 40px;
  }
  .hero__headline {
    font-size: clamp(34px, 9vw, 44px) !important;
    line-height: 1.08;
  }
  .hero__sub {
    font-size: 15px;
    max-width: 100%;
  }
  .hero__ctas {
    flex-direction: column;
    align-items: flex-start;
    gap: 10px;
  }
  .hero__ctas .btn {
    width: auto;
    max-width: 320px;
    justify-content: center;
    padding: 14px 22px;
    font-size: 14px;
  }

  /* ── Section headings ── */
  .h2 {
    font-size: clamp(28px, 8vw, 38px);
    line-height: 1.08;
  }
  .section-head { gap: 12px; margin-bottom: 32px; }

  /* ── Reel cards (phone mockups) ── */
  .scroller__track {
    justify-content: flex-start;
    padding: 0 18px;
    gap: 14px;
  }
  .reel-card { width: 170px; }
  .reel-card__phone { width: 170px; height: 355px; border-radius: 26px; }

  /* ── Services grid ── */
  .services__grid { grid-template-columns: 1fr !important; gap: 0; }
  .service-card { padding: 24px 20px; }
  .service-card__idx { font-size: 11px; }
  .services__more { grid-template-columns: 1fr !important; }
  .services__more-row { padding: 18px 20px; gap: 14px; }

  /* ── Roster grid ── */
  .roster__grid { grid-template-columns: 1fr 1fr !important; }
  .roster__cell { padding: 20px 16px; }
  .roster__name { font-size: clamp(18px, 5vw, 24px); }

  /* ── Metrics grid ── */
  .metrics__grid { grid-template-columns: 1fr 1fr !important; gap: 1px; }
  .metrics__cell { padding: 28px 16px; }
  .metrics__num { font-size: clamp(32px, 9vw, 48px); }
  .metrics__label { font-size: 12px; }

  /* ── Why grid ── */
  .why__grid { grid-template-columns: 1fr !important; }
  .why__item { padding: 24px 20px; }

  /* ── Process list ── */
  .process__list { grid-template-columns: 1fr !important; }
  .process__step { padding: 28px 20px; }

  /* ── CTA section ── */
  .cta__inner { padding: 48px 0; text-align: center; }
  .cta__headline { font-size: clamp(28px, 8vw, 40px) !important; }
  .cta__sub { font-size: 15px; }
  .cta__inner .btn--xl {
    width: auto;
    max-width: 320px;
    justify-content: center;
    padding: 13px 22px;
    font-size: 13px;
    letter-spacing: 0;
  }
  .cta__email { font-size: 13px; }

  /* ── Footer ── */
  .footer__inner {
    grid-template-columns: 1fr !important;
    gap: 14px;
    text-align: left;
  }
  .footer__links { flex-wrap: wrap; gap: 14px; justify-content: flex-start; }
  .footer__logo { height: 32px; }

  /* ── Scroller section headings ── */
  .scroller__head { padding: 0 18px; }
  .scroller__head .h2 { font-size: clamp(26px, 7.5vw, 36px); }

  /* ── Mobile menu logo ── */
  .mobile-menu .nav__logo { height: 44px; }

}

/* Slightly wider phones (481–640px) */
@media (min-width: 481px) and (max-width: 640px) {

  :root { --container-pad: 20px; }

  .nav__logo { height: 52px; }

  .hero__headline { font-size: clamp(36px, 7vw, 48px) !important; }

  .hero__ctas {
    flex-direction: column;
    align-items: flex-start;
  }
  .hero__ctas .btn { width: auto; max-width: 300px; justify-content: center; }

  .reel-card { width: 190px; }
  .reel-card__phone { width: 190px; height: 396px; border-radius: 28px; }

  .roster__grid { grid-template-columns: 1fr 1fr !important; }
  .metrics__grid { grid-template-columns: 1fr 1fr !important; }
  .why__grid { grid-template-columns: 1fr !important; }
  .process__list { grid-template-columns: 1fr !important; }

  .cta__inner { text-align: center; }
  .cta__inner .btn--xl { width: auto; max-width: 300px; justify-content: center; }

}